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    A Graveyard in Chillicothe and the Idea

    Josh Mocarski··2 min read

    The idea for Living Image didn't come from a whiteboard or a brainstorming session. It came from a graveyard in Chillicothe, Ohio.

    A cabin trip and an unexpected stop

    I was on a cabin trip in Chillicothe when I came across a graveyard. I found myself wandering through, reading headstones — names, dates, sometimes a short inscription. The basics.

    But standing there, I kept thinking: who were these people? What lives did they live? What did they care about? A name and a pair of dates can only tell you so much. There had to be more to the story.

    That's when the initial thought hit me — what if there was a way for people to share their experiences, their stories, the things that made them who they were? Not just a name etched in stone, but a living record that anyone could discover.

    From headstones to exhibits

    That feeling — wanting to know more about what's right in front of you — isn't unique to graveyards. It happens in museums, at landmarks, in galleries, at historic sites. You see something interesting and wish you could go deeper.

    That's the core of Living Image: giving people a way to instantly discover the stories behind the things they encounter, and giving places a way to share those stories without barriers.

    What this blog is for

    We're launching this blog to share the journey openly. Here's what you can expect:

    • Behind the scenes — how we build and design Living Image.
    • Visitor stories — how people are discovering and using Living Image in the wild.
    • Product updates — new features, improvements, and what's coming next.
    • Engineering deep dives — the technical decisions behind Living Image, from our stack and infrastructure.
    • Launch stories — how our partners are using Living Image to transform their visitor experiences, and what we've learned working with them.
    • Industry insights — trends in museums, cultural discovery, and AI-powered experiences.

    Stay tuned

    We've got a lot in the pipeline. Follow along and let us know what topics you'd love to hear about.